Autonomous Social Media Agent
Auto-replies, toxicity flags, and sentiment analysis that stay on-brand across thousands of interactions.
The Challenge
Auto-replies to comments/DMs, flags toxic content, runs sentiment analysis. Challenge was context-awareness — generic auto-replies feel robotic, so the system needed brand-voice consistency across thousands of interactions while catching edge cases like sarcasm and complaints that naive sentiment models miss.
Our Approach
We tuned the response system on the brand’s actual voice and past interactions rather than a generic tone, and layered sentiment detection to catch sarcasm and complaints that simple keyword-based models miss.
The Impact
Replies stay consistent with the brand voice across thousands of interactions, and genuine complaints get flagged for a human instead of getting an auto-reply that makes things worse.
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